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9 Reasons Why You Should Take Advantage of Digital Signage
Much more than an advertising tool, digital signage can be a powerful platform for brand building, connecting with customers, and boosting revenue.
Businesses everywhere are recognizing the many benefits of digital signage, and they’re increasing their investment in it. In 2022, the Digital Signage Market was valued at $21.9 Billion and by 2030, that number is forecasted to double!
Take a look at all the benefits you can unlock with this type of signage and see if a digital sign makes sense for your business.
The Top 9 Benefits of Digital Signage:
1. Easily Updated Messaging
Digital signs can display text, images, videos, social posts, news, weather, and more—all updated remotely. Whether you're promoting a new product, sharing current events, or running a sale, your message is always relevant.
2. Attention Grabbing Graphics
Digital displays capture 400% more views than static displays. Movement and changing content naturally draw attention and keep it—even for repeat viewers.
3. Naturally Memorable
Digital signage has a recall rate of 83%, making it ideal for advertising products, services, and offers in a way customers will actually remember.
4. Increased Brand Trust
Digital signage signals professionalism and brand investment. Easily match your signage to your brand’s colors, fonts, and logos to reinforce identity and build trust.
5. Improved Customer Satisfaction
Digital signs reduce perceived wait times in lobbies and waiting rooms, while also encouraging upsells at the point of purchase.
6. Accelerated Internal Communication
Display staff updates, employee milestones, announcements, and location-wide communications instantly. Perfect for franchises or multi-site businesses.
7. Cost Effective
Digital signage pays for itself quickly. It’s low-maintenance and easy to update—perfect for businesses that frequently change products, branding, or messaging.
8. More Eco-Friendly than Traditional Signage
No need to reprint signs, flyers, or brochures. Reduce waste, operating costs, and labor with remote, paperless signage that updates instantly.
9. Effortless Revenue Booster
Digital signs near high-traffic areas or point-of-sale stations influence up to 82% of buying decisions, boosting impulse buys and return on investment.
Want To See What Digital Signage Can Do For Your Business?
If you want to experience the benefits of digital signage for yourself, let us give you a hand. At Impression Signs and Graphics, we’ll help you choose the right digital display and take care of design, fabrication, and installation. Call us at 651-328-6600 or contact us online to get started.
Project Highlight: Reell Manufacturing
Exterior Signage
The Ask: Create & replace illuminated exterior signage so they can be seen in the dark and update their brand identity at the same time.
The Project: Design, manufacture and install a monument sign cabinet that can be seen during the day and at night, and create an illuminated channel letters sign for the back of the building to help people find the building from both sides.
How We Did It: We worked with the city's planning department, an engineering firm, the client's electrician, and a landscaping contractor before ultimately building a monument sign with day/night film that allowed for higher visibility and contrast during both day and night.
Project Highlight: SPPS - Washington
SPPS – Digital Monument
The Ask: Replace an electronic message center sign that was destroyed in an automobile accident.
The Project: Create and install a digital monument sign with a programmable electronic message center to help raise awareness of school events, display recognition messages and enhance community pride.
How We Did It: We designed a monument that was similar to the original, but with several enhancements. A USA-based electronic message center vendor and a local fabricator then produced the monument sign while we helped obtain the required permit. The replacement sign was bigger than what is now currently allowed by the city, but since the original sign was grandfathered in, it was approved and later installed with help from the client’s electrician.
Project Highlight: Helix
HELIX – Multi-family Signage
The Ask: Update signage as part of a property rebrand & add additional wayfinding signage as part of a larger apartment building remodel.
The Project: Design and fabricate over 350 custom interior ADA signs, one illuminated monument sign, four post and panel signs, and a handful of custom parking signs.
How We Did It: We worked with the city’s planning department to ensure all exterior signage was properly permitted per city ordinance prior to fabrication and installation. Then we coordinated all sign installation with the client to ensure minimal disruption and maximum impact to all residents and visitors.
Project Highlight: Agiliti
AGILITI – Interior Signage
The Ask: Help create interior signage for a rebrand to enhance the corporate office environment, showcase the company’s products, and boost company culture through core values signage.
The Project: Work with the client’s design firm to create a company “Legends” wall, a wall mural, a dimensional sign for a curved wall, an illuminated lobby sign for the reception area, etched glass vinyl graphics for multiple conference rooms, and other multi-dimensional signs throughout the office.
How We Did It: We met with the client’s design firm to discuss possible solutions to bring their ideas to life then we performed a detailed site survey to validate the size of each space. We also provided suggestions that could help with their budget without sacrificing the project’s objective. From there, we continued to communicate with the client and their design firm until the whole project was approved, printed, and installed.
Project Highlight: Cobeck - Southdale
COBECK CO. – Comm. Construction Signage
The Ask: Provide signage for the new expansion area at Southdale Center as part of the Lifetime Fitness Edina project.
The Project: Supply illuminated channel letters, dimensional lobby signs, elevator signs, parking signs, and ADA compliant wayfinding signs for the new Southdale expansion parking ramp, elevator, and lobby.
How We Did It: After winning a signage bid on this construction project, we performed multiple site surveys at various stages of construction. We then created mockup submittals for all signage, and upon approval, manufactured and installed signage according to the commercial construction firm’s drawings and needs. We also provided extensive hands-on project management to source non-traditional fabrication requests and ensure on-time delivery to complete the firm’s entire construction project on time.
Project Highlight: Pizza Karma
PIZZA KARMA – Restaurant Signage
The Ask: Print and manufacture all necessary signage for a brand-new restaurant.
The Project: Manufacture exterior channel letters, swap out pylon sign panels in a multi-tenant pole sign, print and install large vinyl wall mural with a custom textured laminate, print and cut window vinyl, menu boards and various other interior wayfinding and branding signage.
How We Did It: We worked with an architectural design firm that specializes in restaurant builds to obtain brand assets we could use to design and layout several different types of signage. We installed all requested signage just in time for the grand opening, even with harsh weather conditions during the week of install.
Project Highlight: East Side Association
EASTSIDE NEIGHBOORHOOD DEVELOPMENT – Illuminated Signage
The Ask: Redesign and renew signage for businesses within the community to help foster economic growth and commercial development on the East Side of St. Paul.
The Project: Create exterior signage (both illuminated channel letters on a raceway and flat panels) to retrofit the space for 6 local businesses and help enhance visibility day and night while creating a more professional appearance for each.
How We Did It: We performed site surveys for each location, created design mockups for each business owner, and worked with the city to obtain required permits. From there, we coordinated installs with an electrician where applicable to ensure all illuminated signs provided maximum impact.
Project Highlight: Metro
METRO HEATING – Fleet Graphics
The Ask: Design & rebrand vehicle graphics to help build further brand awareness, build credibility, and enhance trustworthiness.
The Project: Create a new design, then print and wrap 30+ trucks and vans.
How We Did It: We created multiple design concepts to best incorporate Metro Heating’s ideas and represent not just their services, but also their values. From there, we printed the approved design, and scheduled install on both old and new fleet vehicles with a detailed weekly schedule to ensure on-time completion and minimal downtime for the client.
Looking for something special?
As your full-service sign shop, we can handle any request big or small. Contact us today!