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Eye Catching Vehicle Graphics
Your company vehicles can do more than get you from point A to point B. With fleet graphics, they can serve as an innovative, powerful, trustworthy and cost-effective marketing platform. The return on investment (ROI) this advertising form offers is quite impressive, because it’s mobile, always on and always delivering impressions to new potential clients.
Vehicle Branding Is the Most Cost-Effective Advertising Available
Think about the time, energy and money you put into various advertising platforms whether it be, email, social media, digital or print advertising. How many impressions would you say you generate in a day via those platforms?
Now, imagine if you could get the same number of impressions thousands of times over, each day, without having to lift a finger. Whether being driven or parked, your branded vehicle is reaching people and raising awareness of your business.
In fact, depending on your service area’s population and size, just one vehicle wrap could bring you between 30,000 – 70,000 impressions every day!
Because of this, fleet vehicle wraps are one of the lowest cost-per-impression forms of advertising. Once applied, your custom fleet wraps are consistently working hard to promote your business 24/7 for years on end, without any recurring costs. Plus, they provide more targeted visibility over other outdoor advertising because you’re able to show your ads exactly where you want.
Vehicle wraps and fleet graphics are typically quick to install and the cost is often on par with an average paint job. But, as a bonus, a vehicle wrap can sometimes help protect your car, truck or van against minor scratches and UV damage, potentially extending the lifespan of your fleet and saving you even more money on maintenance.
Metro Heating & Cooling Fleet Graphics – Maplewood, MN – by Impression Signs & Graphics
Restpro Fleet Graphics – St. Paul, MN – by Impression Signs & Graphics
Fleet Graphics: Your Long-Term Advertising Solution
When properly cared for, vehicle wraps can often last up to 10 years although many businesses update their branding before then, because as their company grows their branding or services may also change. Since fleet wraps can easily be updated but also last for many years, many business owners see this form of advertising as a win-win and with endless design and customization possibilities there’s almost nothing a vehicle wrap can’t help you tackle.
Fleet Graphics and Vehicle Graphics for Brand Awareness
With eye-catching graphics to leave a lasting impression on your audience, vehicle wraps promote brand recognition and recall. This powerful marketing tool will help keep you top of mind with your local audience.
For our client, Only 1 Auto Glass, we helped create high impact vehicle graphics with a call-to-action that not only helps them stand out but also helps build more trust and brand recognition among locals living in the area.
Only 1 Fleet Van Graphics – Maplewood, MN – by Impression Signs & Graphics
Fleet Graphics and Vehicle Graphics for More Leads
Due to their broad audience reach, vehicle graphics can help you get in front of consumers who may not otherwise be exposed to your brand or other forms of advertising you may be on, such as digital or print. Grabbing the attention of pedestrians and drivers alike, your fleet has the potential to reach nearly every demographic in your area.
Vehicle graphics often bring more leads and opportunities direct to you at a much lesser cost than most other platforms. And, a well-designed vehicle wrap can also unifies your advertising, convey credibility and reliability, and build trust with potential customers.
Level Concrete Lifting Fleet Graphics – WI – by Impression Signs & Graphics
Fleet Graphics and Vehicle Graphics for Customer Engagement
Similarly, fleet vehicle graphics also help you engage more consistently with your customers by promoting a professional image for your business and showing customers you’re a reputable company. When you pull up to your customer’s home or business in a vehicle with well-designed graphics, it helps position you as a trustworthy, reputable business that’s there to take care of their needs.
For our client Bonfe, it was important that their fleet of vehicles were not only instantly recognizable, but also branded with quality products to highlight the trustworthiness of their business. To help them achieve this goal, our team at Impression Signs and Graphics worked tirelessly to not just match, but improve, their brand colors and fleet vehicle guidelines for a more vibrant and professional looking wrap.
Bonfe Fleet Graphics – St. Paul, MN – by Impression Signs & Graphics
Get Your Brand on the Road with Impression Signs and Graphics
Whether you choose a bumper-to-bumper vehicle wrap or just decals of your company’s logo and contact information, our experienced team at Impression Signs and Graphics will work with you to design and create the custom fleet graphics of your dreams.
When you work with Impression Signs and Graphics in Oakdale, Minnesota we work hard to make sure our team understands your business’s unique needs, budget and desired look and feel before we start. From there we print, cut and quality check every project before it’s installed. If you’d like to get started and learn more about your options for custom vehicle graphics to help promote your business contact us today.
Project Highlight: Reell Manufacturing
Exterior Signage
The Ask: Create & replace illuminated exterior signage so they can be seen in the dark and update their brand identity at the same time.
The Project: Design, manufacture and install a monument sign cabinet that can be seen during the day and at night, and create an illuminated channel letters sign for the back of the building to help people find the building from both sides.
How We Did It: We worked with the city's planning department, an engineering firm, the client's electrician, and a landscaping contractor before ultimately building a monument sign with day/night film that allowed for higher visibility and contrast during both day and night.
Project Highlight: SPPS - Washington
SPPS – Digital Monument
The Ask: Replace an electronic message center sign that was destroyed in an automobile accident.
The Project: Create and install a digital monument sign with a programmable electronic message center to help raise awareness of school events, display recognition messages and enhance community pride.
How We Did It: We designed a monument that was similar to the original, but with several enhancements. A USA-based electronic message center vendor and a local fabricator then produced the monument sign while we helped obtain the required permit. The replacement sign was bigger than what is now currently allowed by the city, but since the original sign was grandfathered in, it was approved and later installed with help from the client’s electrician.
Project Highlight: Helix
HELIX – Multi-family Signage
The Ask: Update signage as part of a property rebrand & add additional wayfinding signage as part of a larger apartment building remodel.
The Project: Design and fabricate over 350 custom interior ADA signs, one illuminated monument sign, four post and panel signs, and a handful of custom parking signs.
How We Did It: We worked with the city’s planning department to ensure all exterior signage was properly permitted per city ordinance prior to fabrication and installation. Then we coordinated all sign installation with the client to ensure minimal disruption and maximum impact to all residents and visitors.
Project Highlight: Agiliti
AGILITI – Interior Signage
The Ask: Help create interior signage for a rebrand to enhance the corporate office environment, showcase the company’s products, and boost company culture through core values signage.
The Project: Work with the client’s design firm to create a company “Legends” wall, a wall mural, a dimensional sign for a curved wall, an illuminated lobby sign for the reception area, etched glass vinyl graphics for multiple conference rooms, and other multi-dimensional signs throughout the office.
How We Did It: We met with the client’s design firm to discuss possible solutions to bring their ideas to life then we performed a detailed site survey to validate the size of each space. We also provided suggestions that could help with their budget without sacrificing the project’s objective. From there, we continued to communicate with the client and their design firm until the whole project was approved, printed, and installed.
Project Highlight: Cobeck - Southdale
COBECK CO. – Comm. Construction Signage
The Ask: Provide signage for the new expansion area at Southdale Center as part of the Lifetime Fitness Edina project.
The Project: Supply illuminated channel letters, dimensional lobby signs, elevator signs, parking signs, and ADA compliant wayfinding signs for the new Southdale expansion parking ramp, elevator, and lobby.
How We Did It: After winning a signage bid on this construction project, we performed multiple site surveys at various stages of construction. We then created mockup submittals for all signage, and upon approval, manufactured and installed signage according to the commercial construction firm’s drawings and needs. We also provided extensive hands-on project management to source non-traditional fabrication requests and ensure on-time delivery to complete the firm’s entire construction project on time.
Project Highlight: Pizza Karma
PIZZA KARMA – Restaurant Signage
The Ask: Print and manufacture all necessary signage for a brand-new restaurant.
The Project: Manufacture exterior channel letters, swap out pylon sign panels in a multi-tenant pole sign, print and install large vinyl wall mural with a custom textured laminate, print and cut window vinyl, menu boards and various other interior wayfinding and branding signage.
How We Did It: We worked with an architectural design firm that specializes in restaurant builds to obtain brand assets we could use to design and layout several different types of signage. We installed all requested signage just in time for the grand opening, even with harsh weather conditions during the week of install.
Project Highlight: East Side Association
EASTSIDE NEIGHBOORHOOD DEVELOPMENT – Illuminated Signage
The Ask: Redesign and renew signage for businesses within the community to help foster economic growth and commercial development on the East Side of St. Paul.
The Project: Create exterior signage (both illuminated channel letters on a raceway and flat panels) to retrofit the space for 6 local businesses and help enhance visibility day and night while creating a more professional appearance for each.
How We Did It: We performed site surveys for each location, created design mockups for each business owner, and worked with the city to obtain required permits. From there, we coordinated installs with an electrician where applicable to ensure all illuminated signs provided maximum impact.
Project Highlight: Metro
METRO HEATING – Fleet Graphics
The Ask: Design & rebrand vehicle graphics to help build further brand awareness, build credibility, and enhance trustworthiness.
The Project: Create a new design, then print and wrap 30+ trucks and vans.
How We Did It: We created multiple design concepts to best incorporate Metro Heating’s ideas and represent not just their services, but also their values. From there, we printed the approved design, and scheduled install on both old and new fleet vehicles with a detailed weekly schedule to ensure on-time completion and minimal downtime for the client.
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